1. The two windows: Super Bowl + Black Friday
Late January through Super Bowl Sunday is the year's first peak TV-sale window. The second is the late-November Black Friday + Cyber Monday window. Outside those: you're paying close to MSRP.
Guide
How to find deals on TVs
TV pricing follows the same pattern as laptops: huge dumps right before the Super Bowl (late January-early February), and again on Black Friday + Cyber Monday. These are the two windows where premium TVs cost 30-50% less than the rest of the year.
2. Buy last year's flagship, not this year's mid-range
A 2025-model flagship OLED at 50% off beats a 2026 mid-range at full price on every metric — picture, refresh rate, HDR. New flagships announce at CES (January); the previous year drops 30-50% within weeks.
3. Size math
Stand 8 feet back from the screen. Multiply by 0.84 to get a starting diagonal in inches. Add 10-15% if the room is bright. Buying 10 inches bigger than "too big in the store" rarely creates regret; buying smaller often does.
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